Art & Craft of India

Batik, an ancient dyeing technique worthy of revival.

Batik, originated in Indonesia, is a form of resist dyeing using wax. It is traditionally made in several countries like India, Egypt, China, Japan, Nigeria, Senegal and many more. Indonesian batik is the most popular out of all. It is an ancient art form that is popular worldwide to this date. Read on to understand… Continue reading Batik, an ancient dyeing technique worthy of revival.

Featured · Sarees · The Drape Department

These Celebrities in Handloom Sarees Totally Stole The Limelight!

Handlooms and India are synonymous when it comes to ethnicity and heritage. Handlooms continue to be relevant in the fashion front even after its origin years ago simply because it is a way of life in our country. You can also say that it is India’s cult lifestyle brand poised to enter the global fashion forum… Continue reading These Celebrities in Handloom Sarees Totally Stole The Limelight!

Art & Craft of India · Featured

Rajasthani traditions in abundance – Camel Fair of Pushkar

The traditional Indian festival of the annual Camel Fair at Pushkar has surpassed the original intention to attract camel traders to now become a major tourist attraction. It is a fascinating sight to see thousands of camels converge on the tiny desert town of Pushkar and witness the cultural festivities that are a part of… Continue reading Rajasthani traditions in abundance – Camel Fair of Pushkar

Featured · Festivals · Jewelry

Wedding season has finally arrived

With the advent of wedding season, it is the glamour of the occasion that lights life with joy and anticipation. More so when there is a wedding in the family or friend circle, the event becomes a looking-forward to the celebration. There is so much to be done and always very little time in the… Continue reading Wedding season has finally arrived

Indian Ethnic Wear · Prêt-à-Porter

BESPOKE – Turn your imaginations into creations.

“The joy of dressing is an art.” It is the individual style sense that speaks of this art we possess. We all wish to look different from the rest; a class apart, so that we create a distinct fashion identity of ourselves. Each one of us has a sleeping designer in us who wishes to… Continue reading BESPOKE – Turn your imaginations into creations.

Art & Craft of India · Featured

Handlooms – The Identity of India and its artisans.

The connoisseur of textiles will agree that handloom reign supreme. There is a distinctive royal appeal to them coupled with the diversity of patterns and texture. As we move into an age of eco-friendliness, it becomes all the more relevant to help handloom find a prominent place in our heart and wardrobe. Handloom fashions are… Continue reading Handlooms – The Identity of India and its artisans.

Indian Ethnic Wear · Sarees · The Drape Department

Sustainable Fashion – the next big thing

Fashion is no longer restricted to wearing branded clothes and flaunting your style sense. It has now shifted focus to ecological balance over the growing threat to environmental concern. Sustainable fashion is a movement and process of fostering change to fashion products towards greater ecological integrity. Isn’t it, our responsibility towards the global concern of… Continue reading Sustainable Fashion – the next big thing